EVENT DAY
RIDE. WALK.
RALLY.
A day of movement, remembrance, and action.
Join us for a day of moving together, remembering, and turning our collective energy into action. From gathering at Brittingham Park to the ride and walk, our arrival at the Capitol, and the rally that follows, this is your guide to what to expect on event day.
SCHEDULE
Sunday, October 4th
- 1:00 pm:
Check-in and participant welcome - 1:30 pm:
Announcements and safety briefing - 2:00 pm:
Group ride and walk start - 3:00 pm:
Arrive at Capitol Building, start of rally - 4:00 pm:
Rally concludes
GETTING THERE
Ride to the Start Line
We encourage you to ride your bike to the event!
Take Metro Transit
Madison Metro Transit offers local and connecting routes providing access to the area. Buses are equipped with exterior bike racks.
Driving and Parking
Limited parking is available in the Brittingham Park parking lot. Street parking is available in the surrounding area.
SCHEDULE
Sunday, October 4th
- 1:00 pm:
Check-in and participant welcome - 1:30 pm:
Announcements and safety briefing - 2:00 pm:
Group ride and walk start - 3:00 pm:
Arrive at Capitol Building, start of rally - 4:00 pm:
Rally concludes
GETTING THERE
Ride to the Start Line
We encourage you to ride your bike to the event!
Take Metro Transit
Madison Metro Transit offers local and connecting routes providing access to the area. Buses are equipped with exterior bike racks.
Driving and Parking
Limited parking is available in the Brittingham Park parking lot. Street parking is available in the surrounding area.
CHOOSE HOW YOU MOVE.
6-Mile RIDE
Our six-mile ride takes us through Madison's neighborhoods, past Lake Wingra and the University, before heading east toward the Capitol Building. We'll ride together at a steady, relaxed pace, giving our community the space to connect with one another and arrive ready to raise our voices.
SLOW & STEADY
Ride together at a relaxed pace.
SUPPORTED
Lead and SAG vehicle • Police escort • Rolling closures • Volunteer Ride Marshals
Route map coming soon.
1-Mile WALK
Our one-mile walk takes us northeast along West Washington Avenue and into downtown Madison, where we'll make our way toward the Capitol grounds. From there, we'll turn toward the north side of the Capitol, arriving together. We'll walk at a casual, comfortable pace along sidewalks, making space to connect and reflect.
CASUAL & ACCESSIBLE
A relaxed walk along city sidewalks.
TOGETHER
Stay with the group as we make our way to the Capitol.
Route map coming soon.
COME TOGETHER. RAISE YOUR VOICE.
RALLY
At the Capitol, we'll come together for a rally that turns our movement into action. Elected officials and community leaders will share stories, raise their voices, and remind us why this work matters. We'll remember those we've lost, celebrate the progress we've made, and demand safer streets for everyone.
INSPIRED & UNITED
Rousing, positive programming that brings our community together.
TURNING REMEMBRANCE INTO ACTION
Hear from local leaders and learn how you can keep moving the work forward.
KEEP THE MOMENTUM
Local partners will be on hand with pathways to get involved and take action beyond event day.
Rally program coming soon.
SHOW UP. TAKE ACTION.
YOUR PRESENCE MATTERS
Showing up on event day is the first step. When we come together, raise our voices, and take action, we make it harder to ignore the need for safer streets.
MOVE TOGETHER
Ride or walk alongside others that believe everyone deserves to get where they're going safely.
REMEMBER
Honor the people and stories at the heart of this movement—and remember why we're here.
SPEAK UP
Add your voice to the call for safer streets and hear from advocates, leaders, and people working for change.
TAKE ACTION
Discover ways to get involved and make your voice heard beyond event day.
WHAT TO KNOW BEFORE YOU ARRIVE
A little preparation goes a long way. Here’s what you need to know to arrive ready to ride, walk, and rally. We’ll share an official event guide as event day approaches, so check back for the latest information.
Do I need to be an experienced cyclist?
Not at all. Ride For Your Life is a community event, not a race. We’ll travel together at a steady, relaxed pace, with support along the route. Whether you ride regularly or are getting back on your bike for the first time in a while, you’re welcome here.
Are there support vehicles?
Yes. Along with a police escort, we will have both a lead vehicle and a SAG vehicle. The SAG vehicle will be able to stop and support participants with any issues. Our trained volunteer ride marshals will also be along the route to provide support and help participants navigate the ride safely.
Can I walk instead of ride?
Absolutely. The Walk offers another way to be part of the movement. You’ll still join the community, take part in the rally, and have opportunities to connect with advocates and take action.
Can kids participate?
Yes! All kids must be accompanied by an adult. We also have unique volunteer opportunities geared towards kids which offer service learning credit.
Where do I check in?
Check-in will be located at Brittingham Park and will be available starting at 1pm. Look for signage when you arrive.All participants must be registered and have signed a waiver.
What happens if it rains?
Ride For Your Life is an outdoor event, so come prepared for the weather. We'll be out there rain or shine, except for in extreme conditions. Should the weather outlook look severe, we will communicate any updates to our plans.
Will there be restrooms?
Yes. Restrooms will be available at Brittingham Park.
Can I volunteer?
Yes! There are lots of ways to help make Ride For Your Life happen—from welcoming participants and supporting the route to helping with the rally and advocacy activities.
Review and sign up for opportunities here:
VOLUNTEER