WHY WE RIDE
THIS IS OUR MOMENT
We ride for Sasha.
We ride for change.
We ride for your life.
IN MADISON, WE RIDE FOR SASHA.
"Sasha had a gift for making people feel welcome and included."
–Margot Rosen
A LIFE SENSELESSLY TAKEN BY TRAFFIC VIOLENCE
Sasha Rosen was 17 years old when he was struck and killed while crossing the street on his way to school.
He was a son, cousin, nephew, and beloved friend. He was a goofy, music-loving, video-game-playing, baggy-pants-wearing, espresso-drinking high school senior who could talk equally about rap music and U.S. politics.
This year, we ride and walk in his memory—and for a future where no family has to experience this kind of loss.
OUR VISION IS SHARED.
SAFE STREETS
Streets where everyone can get where they're going safely.
We demand the infrastructure, policies, and choices that make safety the standard—not the exception.
LIVABLE COMMUNITIES
Communities designed for people.
We envision places where walking, biking, gathering, and connecting are safe, comfortable, and accessible.
FREEDOM TO MOVE
The freedom to move safely, however you travel.
We believe everyone should have the freedom to get where they need to go—whether they walk, bike, roll, drive, or take transit.
REMEMBER. DEMAND BETTER.
We ride to remember.
We walk to honor.
We rally for change.
CHANGE STARTS WITH YOU.